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Tezos Blockchain Secures Partnership with Manchester United Worth $27 Million



Tezos Blockchain Secures Partnership with Manchester United Worth $27 Million
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Tezos blockchain is apparently preparing to announce a multi-year training equipment partnership with Manchester United, one of the world’s most prominent football teams.

The Athletic first reported the deal, which is said to be worth more than $27 million per year and allows Tezos to put its logo on the team’s training jersey. Manchester United is said to have completed filming promotional content ahead of the official announcement. According to the source, the partnership might include technology collaboration, such as a Metaverse or other Web3 initiative.

Tezos Blockchain on a Streak of Partnerships

Tezos has made heavy investment into sports sponsorships. In May 2021, RedBull racing announced Tezos as its official blockchain partner. Tezos built its first NFT fan experience which was launched in November later that year.

A similar announcement by McLaren Racing a month later saw Tezos as its Official Technical Partner in a multi-year deal across its Formula 1, INDYCAR and esports teams, and the Tezos network was used in the launch of McLarens NFT collection in October 2021.

Manchester United is in the top tier of pro-English football dubbed the English Premier League (EPL). It joins several other EPL clubs who have either penned sponsorship deals or fan token partnerships.

In August 2021, Dogecoin partnered with Watford FC as its shirt sleeve sponsor for the 2021-22 season, with players sporting the coins’ famed meme logo on their arm. Manchester City, Arsenal and Wolverhampton Wanderers FC have all launched fan tokens on various platforms such as Socios and Bitci.

Baby Doge Partners with German Football Club, Hoffenheim

Meanwhile Doge and Shiba Inu inspired meme coin, Baby Doge ($BABYDOGE), has announced it has partnered with professional football club, TSG Hoffenheim, a team in the Bundesliga, Germany’s top football league.

In an announcement, Hoffenheim confirmed that Baby Doge will become an official partner of the club, working together on the development of club-specific NFTs. The deal also includes what the club calls “key promotional materials” which will see Baby Doge advertised on LED boards around the pitch at the team’s home games, as well as co-branded content.

“TSG Hoffenheim are happy to be working together with such an innovative and leading brand like Baby Doge. We are excited and looking forward to a successful partnership, where we’ll bring an NFT collection from the club and other exciting projects to life,” said Denni Strich, Hoffenheim’s CEO.


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