There may be a collaboration between cryptocurrency exchanges and soccer clubs. Another big football club got into the cryptocurrency industry by partnering with cryptocurrency exchanges. The Italian professional sports club SS Lazio (SS Lazio) signed a multi-year contract with the crypto trading platform StormGain.
On September 16, StormGain announced the news, stating that it is now the “official crypto trading partner” of SS Lazio. According to the company, the newly announced deal will allow StormGain and Lazio to increase fan engagement through unique freebies such as exclusive VIP kit gifts in Lazio’s home games.
Under the plan, StormGain will be able to visit Rome’s largest and largest sports venue, the Roman Olympic Games Sports Center, and the Lazio main stadium for private tours and activities.
Although the announcement provides little information on how encryption will be used in the partnership, StormGain CEO Alex Althausen said this is an important part of the partnership:
“With this sponsorship, we are very excited to enter the cryptocurrency trading and football arena and use StormGain to bring many exciting benefits to our customers. They can receive the exclusive rights and unique rewards of the Roman superstar.”
SS Lazio Collaboration to Strengthen Fan Base
Marco Canigiani, Events Director of the Lazio Club, said this collaboration will strengthen the club’s “innovative positioning”, bring more fan projects and help them expand internationally.
The partnership with Lazio (SS Lazio) isn’t the club’s first foray into blockchain and encryption technology. In March 2020, the soccer team worked with blockchain soccer game provider Sorare to bring out a token player card for the Ethereum blockchain.
According to CoinMarketCap data, StormGain was launched in July 2019 and is a central exchange registered in Seychelles. The exchange facilitates trading in major cryptocurrencies such as Bitcoin (BTC), Ethereum (ETH), XRP, Bitcoin Cash (BCH) and Litecoin (LTC).