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Sony Acquires Beyond Sports For Sports Metaverse Experience



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Sony one of the giants in electronics and entertainment has already made attempts in metaverse by acquiring beyond sports, a company that uses real world sport data for 3D animation in the metaverse. “This move will further strengthen our sport business to realize new sports entertainment bridging live and virtual world”, says Hiroshi Kawano, Corporate Executive, EVP, Sony Corporation.

Beyond sport are a team of enthusiasts and experts in data science, machine learning and human movement whom are trusted by international teams and organization to providing 3d environment for real-time sport engagement. Through the UK-based Hawk-eye innovations, which creates camera systems that track the movement of balls in sporting events, Sony acquired beyond sport.

In more than 90 countries, the Hawk-Eye camera system has grown to be very valuable to the sports industry. However, its technology has restrictions yet beyond sport overcomes its weakness which can transform inadequate sport data into a full 3D animation.

This isn’t the first time Sony has shown its interest in the metaverse space, in 2021 it teamed up with English premier league soccer team Manchester city on an experiment to recreate the team stadium and players in the metaverse.

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