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Crypto.com Takes Partnership Tie With FIFA Against 2022 World Cup Tournament

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The Cryptoverse keeps evolving with striking feats, having some key model which has been adopted over time and have succinctly kept the space in a fascinating state. One of such model has been the rapid rate of partnerships by diverse projects. In this light, there’s no flinch of doubt that the only way cryptocurrencies and crypto projects will succeed is through the creation of strong products and services that are adopted by people all over the world. 

To create those products and services which involve partnerships (ones that will succeed), it’s pertinent that they are done with the need to create the right strategic partnerships just like the great feat pulled up by Crypto.com in its recent partnership with FIFA to sponsor the 2022 world cup.

Sneak Peek on Crypto.com

Crypto.com is a platform that helps users buy, sell, and trade cryptocurrency. It also has an NFT marketplace where people can find digital art and collectibles. The app supports various coins, including Bitcoin (BTC), Ethereum (ETH), and Litecoin (LTC), which are some of the most popular cryptocurrencies available today. Founded in 2016, it now offers over 100 cryptocurrencies to customers worldwide. The low pricing and straightforward application makes it a great and ideal for beginners and advanced users.

Fist to Fist: The Way Forward 

As stated above, the sponsorship by Crypto.com is directed towards driving significant awareness around the cryptocurrency trading platform through brand exposure at the world’s most popular sporting event which gains a lot of traffic, year in, year out, when hosted. Crypto.com will activate its official sponsorship of the FIFA World Cup Qatar 2022™ in many ways which will include the provision of opportunities for new and existing users to attend matches during the tournament or win exclusive merchandise.

While the news lingers, the Chief Executive Officer of Crypto.com, Kris Marszalek stated that the company could not be more excited to sponsor the FIFA World Cup, one of the most prestigious tournaments in the world, and to drive further awareness of Crypto.com globally. According to him, via the partnership with FIFA, the company will continue to use its platform in innovative ways to enable it to power the future of world-class sports and fan experiences around the world.

Hurray: Let the Tournament Begin

According to Financial Times, the world cup competition is scheduled to start in Qatar, in November 2022 as disclosed in a piece of news which hit the media on Wednesday, March 22, 2022. According to details from the agreement, Crypto.com will appear on advertising boards inside the tournament’s stadiums as well outside the football grounds. As the FIFA World Cup features national teams from all corners of the world, the tournament offers Crypto.com a rare opportunity to reach billions of people in a plethora of international markets even as FIFA further reported that more than 3.5 billion people watched the 2018 FIFA World Cup in Russia, with more than a billion watching the final between France and Croatia. 

Though trading cryptocurrencies including Bitcoin (BTC) has been largely illegal in Qatar since the country’s central bank announced a ban in 2018 and reaffirmed in January 2020 by the Qatar Financial Centre Regulatory Authority, Crypto.com is likely to reach a more international crowd given the popularity of soccer on the world stage. 

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