Following a related partnership with Coinbase, Adidas has joined various NFT influencers as part of their adaptation to the metaverse. These include Punks Comic, GMoney, and Bored Ape Yacht Club (BAYC).
Joining the Metaverse
Adidas originals – an Adidas subdivision dedicated to lifestyle and fashion – tweeted about their new partnership earlier today. Few details exist about what plans their “Metaverse” entry will entail, but they have confirmed partnerships with Punks Comic, GMoney, and BAYC.
GMoney is a top NFT collector, thought leader, and booster. Meanwhile, Punks Comic is an NFT comics series drawn by Chris Wahl – a Marvel and DC Comics artist. It fractionalized ownership of 16 different crypto punks, distributed it to the community, and built a story around them.
Finally, Bored Ape Yacht Club is one of the leading NFT collections available, with apes that have sold for tens of millions of dollars in Ether. This August, NBA star Steph Curry purchased a Bored Ape for $180k. Today, Adidas Originals has made one such ape their new profile pic, much to the excitement of fellow collectors on Twitter.
The popular sports brand released a short video trailer celebrating their three-way partnership. GMoney, a crypto punk, and a bored ape are shown flying from outer space together towards Earth, to the tune of Louis Armstrong’s “What a wonderful world”.
Adidas Ready for Web 3.0
Coinbase responded excitedly to Adidas’s announcement, promising to meet them in the Metaverse. Days ago, Adidas confirmed a partnership with Coinbase, adding the sarcastically used phrase “probably nothing” to the monumental news.
A spokesperson told CityAM last week that the partnership is supposed to increase Adidas’s foothold in the metaverse. Once again, little detail remains beyond that.
Adidas may have some more concrete plans, however. Open-world blockchain game “The Sandbox,” recently revealed that a parcel of in-game land was earmarked for the company. Whether that land was given to or purchased by Adidas is unknown.